I saw a sweet pair of shoes while shopping in Chicago, but held off on the puchase knowing that I could get a much better deal online.
An all-out price war has ensued between the online shoe retailers, and it’s pretty interesting to watch. I first heard about Zappo’s about two years ago from a friend. They started an innovative trend to convert skeptical shoppers free shipping both ways. They completely eliminated the risk associated with shopping online.
Big business liked the idea enough to get in the game and Gap, Inc. (Piperlime) & Amazon (Endless) launched stores (now with AJAX!) Before you know it, free shipping isn’t enough…it’s all about free overnight shipping, which everyone matches.
So now, Endless is offering -$5 shipping. An extra five dollars off, just for ordering. Add that to the $20 savings over Zappo’s price on the Sacramento Slip-ons and you’ve got a purchase.
